What is competitive positioning?
Competitive positioning is assorting your offer with specific characteristics in order to then target specific market segments responsive to that offer. Characteristics can be cost, product and service features, and quality, amongst others. Traditional positioning strategies (Porter) are: Cost leadership Product or service differentiation Focus (market specific which can be cost focus or differentiation focus) Whereas Porter recommended that companies not mitigate their strategies, value chain management affords companies to be more creative and versatile with respect to their competitive positioning strategies. It provides numerous opportunities to effectively diversify the firms offerings so as to meet customers different needs. It also ensures great advantages to control cost structures, increase optimization and leverage opportunities for achieving significant synergy and economies of scale. Whether at first the firm opts for a cost-, a differentiation-, or a focus- positioning str
