Click Here: How to Write Links That Work
Don’t Write Click Here for Your Links If you get nothing more out of this article than this, please remember not to use “click here” for your links. “Click here” says nothing. In fact, most people skimming a Web page don’t even see links that read “click here” because they have no semantic attachments. What does that mean? It means that “click here” doesn’t reach out and grab your readers and make them want to click on the link. When I see the words “click here” as a link, often my first thought is “who’s gonna make me?” and I move on, not clicking on it. According to the W3C Quality Assurance Team, links should: • be brief and meaningful • provide information even when read out of context • explain what the link offers • not deal with the mechanics of the site • not be a verb phraseBrief and Meaningful Links One popular way of writing links is to link several sentences or paragraphs as one giant link.
