is it sufficiently benefit oriented?
• Offers • Gifts / bonuses • Coupons • Signature • Post Scripts • Illustrations • Response Devices and Acceptance Statement Copy • Brochure/No Brochure Q. What sort of gains in my Response Rates can I expect? A. Websites that have engaged our services in the past have achieved gains in revenues ranging from 37% to 85% without any increase in their marketing costs, thereby increasing their profit margins substantially. Direct mail programs utilizing our Conversion Multiplier software and services can expect the same, or even greater, gains in their response rates. Generally speaking, the specific gain potential will depend on the content of your direct mail package and the Factors / Variations we are allowed to develop and test after an in-depth analysis of the customer benefits of each. Our services have produced the highest response rates when we had complete flexibility to test any or all combinations of key Selling Factors / Variations with the power to weave compelling messages for
