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What is a Cost-Per-Action (CPA)?

April 26, 2017cost-per-action CPA

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What is a Cost-Per-Action (CPA)?

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In CPA campaigns, the merchant only pays for a completed sale typically involving a credit card transaction. Similar to a CPL campaign, once the user completes the desired action, the merchant will pay a pre-determined commission to the publisher who referred the user to the merchant’s site.