Is the cellphone market ready for Telkom?
With Telkom gearing up to enter the cell phone market, Synovate quizzed respondents on what they thought of the new competition for Vodacom, MTN, Cell C and Virgin. 77% agreed that Telkom’s offering would have to be unique for them to change from their current service provider. This sentiment was most pronounced in Pretoria (90%) and Cape Town (88%). However, 68% do agree that there is sufficient space for another provider to enter the market. 71% believe that Telkom has the infrastructure and 68% believe they have the sufficient sales and distribution channels to sell their products. Half of those interviewed indicated that they were likely to purchase a Telkom SIM in the future. “It is encouraging to see that South Africans are always open and receptive to new entrants,” concludes Lombaard. Download Press Release About Synovate Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients wit
