What defines luxury brands?
According to Guillaume Gauthereau, there are six elements to the definition of luxury. Integrity: Luxury brands hold small values that have been carrying around for centuries. Carmen Busquets of COUTURELAB once said, “We want to sell products with a story and tradition behind them.” Exclusivity: True luxury must be rare. The rarer and the more unique the product is, the more one will be amazed by the product. Individuality: Do not look at others; Have your own brand. Craftsmanship: A genuine luxury brand must stand on excellent craftsmanship. All luxury brands are owned by people, not machines. Vivid Experiences: Luxury is about presenting a dream to the customer from the day he / she enters the stores onward. Creating an unforgettable customer service experience is vital for all luxury brands. The goal of the luxury brand is to create an experience so amazing for the customer that it will be remembered even twenty years down the line. The French shoe designer Christian Louboutin once
