Who is BrandIndex for?
All those who need to know what consumers really think of a brand – and its competitors. For the companies in our BrandIndex survey, the CEO, who is the person most responsible for brand equity. Second, the CEO’s executive team – Finance, Marketing, Communications, Human Resources, as well as brand managers and the research department. BrandIndex is also valuable to advisors and analysts of the BrandIndex companies. Public Relations firms and Advertising Agencies can use BrandIndex to monitor the effectiveness of their campaigns, and share this data with their clients. Financial analysts will find BrandIndex information valuable for its consumer insights, which are critical for the future prospects of any company.
All those who need to know what consumers really think of a brand – and its competitors. In the first place, the CEO, who is the person most responsible for brand equity. Second, the CEO’s team – brand managers, the marketing department, the research department. BrandIndex is also aimed at the City, which will be able to use the data to follow the progress of companies’ brands in the mind of the consumer.
