Was it Price or Competence?
Was it Price or Competence? Thursday July 26, 2007#spacer{clear:left}#abc #sidebar{margin-top:1.5em}zSB(3,3)The battle between the discount brokerage models and full service rages on. Examples abound that seem to support the side that presents them. Those with a moderate view believe that there’s room for many business models in the practice of real estate. I agree with that, but where I don’t believe we have extra room is for incompetence. In a well written and interesting post, Mark Lederer presents an example of pricing by a discount brokerage and a full service firm. Accepting Mark’s figures as accurate, two almost identical properties next door to each other sold for dramatically different prices. The comparison would seem to point out that the much lower price resulting from the listing by the discount firm was a “you get what you pay for” story. Here’s a quote from the FAQ page on
