Are Apps Going to Kill Mobile TV?
TV on mobile devices has been just around the bend for… oh the last couple of years. As I mentioned earlier this week, it was hyped in 2007 as a way to see the Tour de France, and in 2008 it was hyped as the way that potentially billions of people (that’s billions with a B) would watch the Olympics. But despite all this hype, mobile TV on handsets hasn’t proven it is ready for prime time. Movies suggest that in those bygone days people would huddle around storefronts to watch major news unfold. And even in the last presidential election, people in Times Square still looked up at the “Jumbotron” screens to see the results. So why isn’t mobile TV taking off? Reuters has an interesting take on it today, and suggests that Apps could be the TV killer. And there isn’t one single killer app that is doing this either, but the fact that many apps are to blame. I’ll suggest that it isn’t so much apps that are killing mobile TV adoption, instead it is usage and devices. First, mobile TV sounds
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