What is Pay Per Click (PPC)?
Pay per click or PPC, is an advertising technique used on websites, especially search engines. Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click or CPC. Pay-per-click advertising can ensure that your website appears on the first page of results for every applicable keyword search on Google, Yahoo! and MSN. These sponsored ads are performance based — the fees you pay are on a “per click” basis. To achieve the highest position, you bid against other advertisers for the same set of keywords or phrases. Careful planning and execution is necessary to manage budgets, optimize cost per click (CPC), and maximize site traffic and conversion rates. Search engines have almost all gone to some variation of this type of model. Users bid on specific terms and associate a
These are advertisements where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. There are PPC ads for search and PPC ads for publishers. PPC ads created for search always appear in the right sidebar of search engine results pages. PPC ads for publishers can appear on blogs and affiliate marketer websites, article directory pages of immense relevancy and just about any other type of page launched on the internet. PPC ads, no matter where they appear, instantly are targeted to the most relevant pages and sites available. This is all part of how the advertising model works. The PPC advertiser doesn’t have to make this action take place. Take note that your PPC ads are utilized to monetize thousands of pages trying to earn money as affiliates to social media marketing. Information that appears on these pages is beyond your control, though most times the PPC program will do an excellent job at weeding out inappropriate pages that would do you smal
