Whats the big trend in media planning?
A.Passion-based marketing is a big part of where the future is. In the future, a majority of your media experience will be on demand. You are only going to ask for the things that you are interested in or passionate about. The passion can be negative. If someone in your family is ill, it could be something you really don’t want, but you’re going to ask for it anyway. Q.How does this fit in with branded content? A.Branded content happens to be a subset of this. The problem of branded content is that it starts with brands and ends with content. Who the shit cares about brands and content? I’d rather talk about consumer experience. All the talk about Madison & Vine is fine, but we have to make some changes to the organization first. Hopefully that works. If it doesn’t, we’ll all write blogs. Q.What do you like about Revenue Science? A.They have a way to allow brand marketers to engage people at very compelling sites, based on the individual behaviors and interests. In effect, it allows pe
Related Questions
- Is it essential for a Times Private Treaties investee company to appoint a media planning & buying agency in addition to TPT?
- Why involve Marketing and Media Services in the planning stages of my event, program, or publication?
- Even today DM programmes are rarely in the media plan of many big brands. Why so?
