What Is a Magazine Sweepstake?
A magazine sweepstake is a contest for money that has at its heart the goal of getting people to become magazine subscribers. There are several of these sweepstakes in different countries. Those best known in the US are the Readers’ Digest® and Publisher’s Clearing House® contests. American Family Publishers® was another example of the magazine sweepstake, but it is no longer in the sweeps business.