Is News Corp. interested in blogs?
Levinsohn: Sure. We took the blog software that we acquired as part of [MySpace parent firm] Intermix, retrofitted it and put it on FoxSports.com, to allow sports fans to start blogging about sports. McDonald’s came in as the charter sponsor. We built a promotion around it, telling the audience that we’re looking for the Next Great Sportswriter. At the end the promotion, we’re going to choose somebody and offer them a job at FoxSports.com. IWM: How much is News Corp. planning to spend on Internet acquisitions? Levinsohn: Rupert Murdoch has said publicly that $2 billion was around the right number. I think we’ll be opportunistic in the near future. The next couple of years are going to be very interesting. Who buys who, I don’t know. Google is tremendously positioned, but so are companies like ours. IWM: Would Rupert Murdoch be interested in acquiring I Want Media? Levinsohn: [laughter] Well, I don’t know. We’ll have to take a look at the opportunity there. I will tell you that I’ve pro
