How can I avoid chargebacks?
To avoid chargebacks, act promptly if contacted directly by the cardholder to resolve a dispute. By working directly with the cardholder, you can avoid costly fees and processing costs as well as promote goodwill with your customer. It is important to carefully track and manage the chargebacks that you receive, and know your representment rights. A chargeback translates into extra processing time and cost, a narrower profit margin for the sale, and possibly a loss of revenue.
