How Do You Become A Media Planner?
A media planner works in the media department of advertising agencies to put advertisements in the right place at a competitive price. Media planners place candy and toy ads with children’s programming, radio channel billboards in busy driving areas and perfume ads in women’s fashion magazines. Without these people the target audience may miss the advertisements that interest them. Follow the steps to learn how to become a media planner. Hold a Bachelor’s degree in liberal arts, advertising or communication. Experience in the media field is helpful but most firms don’t necessarily require it. Possess strong people skills, common sense and creativity. Good communication skills and an ability to solve problems is a must in a media career. Become responsible for placing the advertisements in the correct medium and the specific time required of the client to target the desired audience. Do all this while also negotiating to spend the least amount of money possible. Have strong business sen
