What is Grass Roots Marketing?
Grass roots marketing in its simplest definition is to market your company, organization, products or services on a local and on a personal level. Grass roots marketing is a great way to really reach your customers on the basis as to where they get to know you and you get to know them. A friend of mine ran a non-profit organization for the youth of the City that he lived in. It was the grass roots marketing campaign that he lead which helped elevate the organization’s success. He implemented a combination of direct phone calls, speaking engagements and canvassing. Direct Phone Calls This is the method where you directly call your potential customer. Better known as telemarketing, it really has garnered a negative stigma to it over the years. The reason being is that multi million dollar telemarketing agencies made it uncomfortable for people to even go near their phones let alone actually answer them. It got so bad that the federal government created the federal do not call list. This
