How does Competitive Aggressiveness work?
Each year the program measures certain marketing variables against their starting values in Year 10. If average prices are higher in year 11 than in Y10, for example, the program will reduce overall demand due to a lack of competitive aggressiveness among the companies in the industry (other things being equal).After each year has been processed, when a company pulls up its Demand Forecast screen, the numbers that appear in the Competitive Aggressiveness boxes represent the actual effect from the previous year. It is up to the team to forecast the Competitive Aggressiveness effect for the upcoming year. NOTHING WORKS FOR US! (Team email) We just finished looking at the results for Year 14. It does not seem to matter what we doit seems we are never going to do it right. This is very frustrating!! Although we have always selected to have 100 models, the software can decide for us the number of models to be manufactured. Now instead of 73 models available (for year 13) we only have 71. We
