What is IDX/Broker Reciprocity?
IDX or Internet Data Display, is a program initiated by the National Association of Realtors which went into effect on January 1st of 2002. The IDX concept allows the members of an MLS system to display publicly, on their company or personal web site, all of the currently available properties for sale within that MLS system. There are options for some properties to be withheld from display but this is very rare in most MLS systems. The purpose of Broker Reciprocity is to empower REALTORS® to deal with the real estate consumer of the future. Among the objectives are: • Permitting brokers to fully market their services on the Internet. • Permitting the brokerage community to take advantage of the data brokers have contributed to the system. • Permitting brokers to obtain and maintain first contact with the consumer in the real estate transaction.
