How will the proposals be judged?
Each high school will develop a written marketing proposal that is a minimum of fifteen (15) typed pages based on specific questions posed by Scion® that are set forth in the Regional Competition Guidelines. Additionally, the written portion of the proposal must comply with the Written Report Formatting Standards that are a part of the Regional Competition Guidelines. Each high school is required to analyze current local and regional marketing methods using the Regional Competition “Written” Report Guidelines to develop their marketing proposal. To the extent possible, each high school should attempt to include non-traditional marketing concepts in their marketing proposal that they believe would be most effective in their market and/or region. High schools are encouraged to include traditional, guerilla, viral and new media concepts in their marketing proposals. Each high school’s proposal will be judged by executives at Scion’s corporate headquarters using the following criteria judg
