Is Organic Search Engine Marketing Dead?
Search engine optimisation (optimization if you’re in the US), SEO, Search Marketing, whatever you prefer to call it – is losing popularity with many marketers, who are being led to believe that organic search engine marketing is a thing of the past. One of the main reasons for this, is that some companies who used to sell search marketing services, who used to take advantages of shortcuts & loopholes that are no longer available due to search engines getting smarter, have changed tactics, and are promoting different marketing methods, methods which don’t require as much work. A year or so ago, many search marketing firms had an easy life, they charged clients a certain amount, used a percentage of this amount to buy paid backlinks, and often did little else, and very little physical effort. This Made search engine marketing & optimization an easy way to make money. However that changed when google started to discount paid backlinks – anyone who was achieving good search engine positio
