Are privacy advocates against RFID technology really blowing things out of proportion?
Nuti: Absolutely, there’s no doubt about it. And it’s because they don’t understand the technology. Once they understand the technology, I think they will quickly back off the concerns they have. It’s up to us to educate them. I spend a good amount of time educating world leaders in Washington, D.C., and around the world on RFID–the technology and why there shouldn’t be any concern with privacy. Do you get threats from privacy advocates? Nuti: No, I haven’t directly received any letters or threats. In the 1970s, people were concerned about the same privacy issue with barcodes. And of course, once people understood the technology, their concerns went away. The same will happen with RFID. After taking the helm at Symbol Technologies, what magic did you weave to turn the company around? Nuti: I didn’t weave any magic. I had a good management team, and they’ve done a great job with our product line. We focused on five things. The first was company culture. The second was operational proce
