How to establish employee loyalty?
Employee loyalty consists of creating a work environment that will retain the employees’ commitment on a long-term basis. But, be careful: establishing employee loyalty does not mean retaining employees come what may! Employee loyalty efforts must be directed towards employees who show a genuine interest in the company. In fact, to be effective, an employee loyalty program must be primarily based on values common to both the company and the employees: pleasure, personal investment and skills development are a few examples. An employee loyalty program may consist of several elements. The primary employee loyalty element used by employers is obviously compensation. According to the CSMOCD data, 32% of employees in the retail trade industry state that their salary is the least satisfying element of their working conditions. This implies that compensation remains a very effective element in employee loyalty. However, employee loyalty is not simply a question of financial and material benef
