How is the Ad-Shirt Free?
The winning bid for the rights of advertising on the Ad-Shirt must be higher than $50/Ad-shirt. For example, if 1000 people signed up to wear the Ad-Shirt, the minimum bid would have to be $50,000 USD. In the event that the winning bid drops below this amount, the SWA will not be able to send the T-Shirts to all those who signed up. The SWA will randomly choose a group of people within North-America (in order to minimize shipping costs specifically) to send the Ad-Shirts to. The number of people chosen will be equal to the winning bid divided by $50. For example if the winning bid was $40,000 dollars and 1000 participants had signed up, a group of 800 participants would be chosen to receive the Ad-Shirt free of charge. All participants who receive the Ad-Shirt are expected to wear it as stated in the terms of the pledge.