What is lenticular technology?
Lenticular printing is one of the most exciting print technology to emerge in recent years. The technology converts static, two-dimensional images into dynamic educational and promotional products that leave eye catching lasting impressions. Adding the perception of motion and depth, lenticular printing creates excitement by stimulating the mind beyond the eye. The lens is a piece of ribbed plastic with lenticules running vertically – ranging from 15 line per inch to 150 line per inch. Each rib is a lens. Each lens is set up according to viewing distance, depth and field of view through a logarithmic process commonly known as ‘interlacing’. This assists in incrementally developing the movement that the brain interprets and the eye ‘appears’ to see. Thicker lenses make better 3D, thinner lenses fit in more animation frames.