How can Twitter be used?
Generally, the people that use Twitter are part of a new wave of information sharers. They value information from others and so freely give it when asked. As any other social media tool, the Twitter community loves network building and also loves to show their support for a particular cause. There are millions of users out there and many of those users will happily connect with an organisation that shares a common interest in supporting a particular cause. For this reason, non-profits should find it fairly easy to build their network. An example of a possible use: Once a network of supporters has been established, a non-profit could ask its followers if they would prefer to see their money spent on one thing or another simply by asking the community. Responses would be echoed throughout the community and so, by default, would encourage more attention, more awareness and more of a following.
