Does RIV brand vehicles?
RIV does not brand vehicles. As part of the import process, RIV searches available electronic U.S. databases to determine what brand, if any, is associated with vehicles being imported into Canada. If a vehicle has a previous U.S. brand, this brand will be made available by RIV to all licensing jurisdictions in Canada through the IRE. A U.S. brand remains part of the vehicle’s permanent record and is one of the factors used by a jurisdiction when determining whether or not to license a vehicle. RIV does not brand or alter the existing brand of any vehicle; this authority lies with the provincial/territorial licensing jurisdictions.
