How Do You Write A Business Article?
A business article written for a magazine, newspaper, corporate newsletter, Internet ezine or industry trade publication is a good way to establish your credibility as an expert as well as share “been there/done that” information with readers in similar professions. A business article can also be an effective tool in promoting specific products and services you have to offer. Identify a business topic you’d like to write about. Examples: how to increase employee morale, pros and cons of new software programs, how to organize a company retreat, staying afloat in a bad economy. Identify your target audience for this topic. Examples: women over 50 who are returning to the work force, entrepreneurs, mom and pop businesses, CEOs, college students. Research the types of magazines your target audience reads. A good place to start is with resources such as “Writer’s Market,” published annually by Writer’s Digest Books, and “The Writer’s Life,” a website that identifies well-paying magazine mar
