How effective is banner advertising?
The reality about banner advertising is that because there are so many of them out there on the worldwide web, they are usually ignored by customers. This is because they are usually very annoying, especially those banner ads that enlarge when you visit a page, and when you have to manually close them. Several times, banner ads are linked to pages that are absolutely unrelated to the product that is being advertised. This causes further frustration to the customer. It is thus concluded, that a banner ad, though considered as one of the best Internet advertising techniques, does not generate much revenue in the long run. However, there are still some ways in which the effectiveness of banner ad campaigns can be improved, and used to generate overall sales. • Target the Right Audience: Place your banner ads on relevant websites. For instance, if you are selling a weight loss product, place the ad on a website related to health and fitness. People are more likely to take your advertisemen
