What is Google AdWords?
Google AdWords offer a way for you to create and run adverts for your business, quickly and simply. The adverts that you create are then shown on Google and their entire advertising network. You will no doubt me familiar with seeing ads by Google or sponsored links on a number of websites these days. It is here that your AdWords advert will appear. You dont need a massive budget to setup an adwords account as you only pay when someone clicks on your advert. To create an advert you simply specify a title and a couple of lines of text that are relevant to your advert and then include your website address. You then tell Google what keywords that you want to be linked to your advert. For example a real estate advert may have keywords such as home, house, property etc… AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under ‘Sponsored links’ in the side column of a search page, and may also appear in additional position
Google Adwords is the system Google uses to display targeted ads based on search or content criteria, charging advertisers only when viewers click on their ads. This method has been proven to be more effective than the flashy banners that dominated the 1990s online advertising market by drastically reducing cost, while increasing conversion rates. Although other search engines also offer pay per click ads, Google is the largest ad network in the world. Why use Google AdWords ? Google is the biggest, fastest and most reliable search engine. Its goal is to offer users the ultimate web search experience. Their multi-billion-dollar, public company is constantly in the forefront of the search engine market. Recent studies estimate 50-80% of web viewers use Google as their primary search engine. In addition, Google has the largest content-based network, managed through Google Adsense and other Google products such as Gmail. Search vs Content based ads Google currently offers 2 choices to AdW
