Is hiring a PR firm expensive?
PR consultants offer a niche service that requires know-how, experience and time. Successful, growing companies whose gross earnings are $1 million dollars and up are more often those who can afford to add PR to their marketing mix. Engaging a professional PR consultant is not cost-effective for most budget-minded start-up companies. Especially in larger media markets, start-ups typically haven’t demonstrated the track record needed to attract media attention.
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