How Do Loyalty Cards Work?
Defining Loyalty Cards Take a look in your wallet and you probably have at least two or three loyalty cards for grocery stores, pet stores or other retail outlets. All types of companies are moving to loyalty cards to get consumers to shop with them more than their competitors. Most loyalty cards offer rewards when you, the consumer, either swipe the card or punch in the telephone number associated with the card. While most people love the benefits, there are those who feel that the information collected by loyalty cards is an invasion of privacy. Rewards The biggest reward is often the discounts advertised at the retail outlet. These sale items are usually only offered to loyalty card customers, so if you want to get that summer watermelon on sale, you had better have one. Loyalty cards may also be tied into a Upromise account, keeping track of the qualifying items purchased toward college savings. Consumers are also sent targeted notices of specials based on their shopping trends. Fo
