How Do You Sell At Craft Fairs?
Craft shows put your creations in front of customers who are already motivated to buy, have already decided to spend a given amount, and who are interested in the types of merchandise you make. Craft show customers are there as much for the experience as for the merchandise, and will spend their money with the merchant who makes buying easiest. Many craft show customers return year after year to the same event, giving you the opportunity for multiple repeat sales to a hot-to-buy prospect. Book shows as far in advance as possible so you have the widest number of possible booth locations. Festival Network Online has an interactive map, which can be searched by state and month, with listings of shows and festivals all over the country. Choose a space near the food court or within 50 yards of restroom facilities, as folks tend to mill about in these areas. Avoid being placed next to performance areas or anywhere that noise levels will prevent you from talking to patrons. Purchase any neces
