What does “Keycode” mean?
The term “key code” is a direct marketing term that has been used by sophisticated marketers for decades to refer to the alpha-numeric codes or barcodes they would assign to specific ad campaigns in order to track sales back to a specific list, delivery channel, or creative design. For tracking purposes key codes were usually linked to special promotional offers that needed to be recorded during a sale. Key codes are still used today to help companies identify which advertising campaigns are working best and producing the most cost-effective sales. We adopted the term key code, modified it into one word “keycode”, and trademarked it to create a brand name for our company and for our unique form of customizable retail offers. Over the last 5 years the term “keycode” has become so popular that it is virtually synonymous with other savings words like “coupon”, “deal code”, “promo code”, “discount”, and “offer”. Today millions of people search for “keycodes” instead of coupons to help them
