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Is GTIN a new standard?

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Is GTIN a new standard?

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A. GTIN is a term, not a new standard. The term was introduced to ensure consistent terminology around the world. Since the U.P.C. symbol encodes a 12-digit GTIN, GS1 US has been promoting the GTIN since 1972. GTINs ensure that trade items are identified uniquely around the world, which enables more efficient global trading.

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