How Do You Create Brand Business Names?
Whether a company logo or a name for a product, over time, brand names define and contribute to the company or product’s success. Brand name development is a serious endeavor for all businesses that should be given considered thought and research. Make a list of names you like and think appropriate for the product. At its most basic, a brand name needs to fit both the product and the product category. You’d never name a new hospital something that doesn’t impart capability, professionalism and caring. For example, if two names are being considered for a new hospital, St. Jude Medical Center or Good Samaritan Hospital, St. Jude has several advantages on a brand name credibility scale. While many thriving hospitals are named Good Samaritan, the combination of sainthood and medical center professionalism expands and adds dimension to the meaning of St. Jude and thus, the utility of the brand name. Reduce the list by eliminating any names that sound like other products in the category or e
