How Do You Develop A Public Relations Plan?
A pubic relations plan consists of many different forms of publicity working together to better your business. Developing a PR plan and constantly reviewing and updating it will help you put all the necessary tools together to accomplish your goals. Research, assess and plan. Look at the past year’s PR campaign, if there was any. Find out what the public knows and how it views your business and see how your competitors publicize. Build a database of editors and reporters, their target audiences, press release deadlines, how often they publish and complete contact information. Define your objectives and goals. Create a list, concentrating on what your business hopes to accomplish, including establishing expertise, building goodwill and brand image, introducing a new product or service and increasing sales. Develop a deadline or benchmarks for results and consider your budget. Determine your business’s target audience. This will narrow your list of publications and markets, ensuring the
