Who is the sponsors protector?
The issue of who is responsible for protecting the sponsorship is one that enjoyed a fair amount of consensus among our world experts. In order to provide value for their sponsor, properties must be at the frontline, fending off ambushers by all possible means at their disposal, be it law enforcement, provision of exclusive and naming rights, or even by their deliberate exclusion of sponsors competitors at any other level of the sponsorship to avoid possible confusion. Effective and proactive protection against offenders is seen by many properties (and their sponsors) as one tangible way of delivering value to a sponsor who has typically invested large sums in the expectation of some form of positive impact in the marketplace. As a result, some properties use their determined and energetic treatment of ambushers as a way of demonstrating the additional value they bring to the partnership. Most properties, for example, will take steps to prevent even the slightest digressions in and aro
