Can RIM Keep Up?
Research In Motion (RIMM) is one of those Magic Formula stocks that almost everyone will instantly recognize and probably raise an eyebrow over. The company is famous, of course, for its BlackBerry line of smartphone devices. BlackBerry got its start in the North American enterprise space, where the company provided a full IT solution including enterprise server (BES) software that allowed departments to provide desirable features such as push e-mail, automatically updated contact information, and remote administration, including wiping phones that had been lost or stolen. IT departments love BlackBerries for these features, and the users loved them for their excellent communications features, such as full keyboards (a rarity once upon a time) and integrated messaging. They became known as “CrackBerries” for the amount of attention they drew from their users. RIM successfully extended this brand cache into growth markets, such as overseas (150 countries, over 500 carriers, 30% of subsc
