What is Cell Broadcasting?
Cell Broadcasting is a function that is built into most cellular mobile systems. It allows text messages to be literally broadcast to specific geo-targeted ‘cells’, or areas in the network. Any cell broadcast-enabled cellular phone within the coverage area of these cells will receive the message. The CellAlert web portal allows an authorized message originator to select a geographic area on a map. Only those ‘cells’ that fall within the defined area will broadcast the message. Because of its geographic nature, cell broadcasting is ideal for emergency notification.