How are you coping with the competition from Facebook, Orkut and other social networking sites?
At MySpace we are very clear that we measure our success on multiple grounds. One is the number of users. But we are not only just interested in having the largest number of users, we are also very much a business. Last year around October 2008, e-market had done a report which said that out of the total revenue that goes to social networks globally, 60% of it goes to MySpace. And this is in spite of one of our competitors having more users than we do. So we have over 130 million active users globally. It’s not a small number at all and in India this number is growing very fast, we already have around 2 million users and we are growing 30% month on month. Honestly, what we speak about is how many people are there and how much time do they spend on the site and how much money can we generate as well – we are a business. The way we work with advertisers is such that the users see some value. We don’t just do banner advertising and look for click through rates or anything like that. We do
