What is the Gort Cloud?
The Gort Cloud is a vast, largely invisible and growing ‘community’ that sieves, measures and exchanges information on green products and services. The community includes NGOs, government agencies, certifying groups, academics, eco-tech specialists, business alliances, green media including green business news, sustainable designers, foundations, social networks, conferences, trade shows, events, competitions, green blogs, special interest groups, and trendspotters – to name just a few. To illustrate how outreach within the Gort Cloud grows and expands virally, I partnered with software artist, Burak Arikan, to create this animation. This video clip illustrates the spread of a hypothetical product idea originating with a post on TreeHugger, for instance. Use granted by permission. Who created or controls the Gort Cloud? No one. Nobody created it, and no one controls it. The Gort Cloud is simply an interconnected group of people with a common cause: the health and preservation of our pl
