When was Rockefeller Plaza named?”
History Rockefeller Center’s landmark plaque. Enlarge Rockefeller Center’s landmark plaque. Rockefeller Center was named after John D. Rockefeller Jr. (“Junior”), who leased the space from Columbia University in 1928 and developed it between 1929 and 1940. Rockefeller initially planned to build an opera house for the Metropolitan Opera Company on the site, but changed his mind after the stock market crash of 1929, and withdrawal of the Metropolitan from the project. Construction of buildings in the Art Deco style began in 1931. Principal architect for the complex was Raymond Hood, working with a team that included a young Wallace Harrison. It was the PR pioneer Ivy Lee, the prominent adviser to the family, who first suggested the name “Rockefeller Center” for the complex, in 1931. Junior initially didn’t want the Rockefeller family name associated with the commercial project, but was persuaded on the grounds that the name would attract far more tenants.[1] What could have become a majo
