Why Swiss KMU?
Swiss Small and Medium Size Enterprises SME (or KMU) have been and continue to remain extremely dependent on export revenues. For most goods and services the domestic market offers insufficient growth potential to reach adequate economies of scale in order to compete globally. Meanwhile, Swiss goods and services carry valuable propositions to find appropriate markets worldwide. Therefore Swiss businesses are very export oriented. The image, quality and innovation offered by Swiss products is extremely competitive in the global market.