What is a Go-to-Market Strategy?
Although this term is used at some companies to refer specifically to a project launch strategy, we use the term more broadly. At Revenue Storm, a Go-to-Market Strategy is a purposeful and defined strategy to serve customers, win market share and outperform the competition. All business-to-business market penetration falls into four distinct “Go-to-Market” Strategies—from a price-based transactional focus up to market maker partner.
Related Questions
- What is the difference between Go-to-Market strategy and Marketing strategy (in context of high tech market)?
- What is the difference between Go-to-Market strategy and Marketing strategy (in context of high tech market)?
- What will be the joint go-to-market strategy between TechM and Mahindra Satyam?
- What will be the joint go-to-market strategy between TechM and Mahindra Satyam?
- What is snom’s go-to-market strategy and partners?
- What is snom’s go-to-market strategy and partners?
