What is the strategy of TNT Express?
TNT’s business environment has become tougher and less predictable since 2008. Customers ship less in a slow economy and they increasingly trade premium air services for more economical road services. Volatile oil prices add to the uncertainty. TNT is nonetheless pursuing its strategy to focus on networks, while adapting to the new demands. The immediate focus is cutting costs without sacrificing customer service, and adjusting networks to deal with lower volumes. On the mid-term, the Express division intends to consolidate its leading position in Europe, while expanding in China, South America, India, Southeast Asia, and the Middle East. TNT Express has many strengths to build on. First, customer budget constraints make its set of road networks around the world even more appealing. Second, the company has broadened and harmonised its product offering to cover more industries and customer types, including freight shippers. Third, TNT’s penetration of domestic and regional markets helps
