What is WPPs role?
In addition to jointly funding the program, WPP will provide certain proprietary data to enrich the study. Given the wide range of datasets controlled by WPP, the specifics of data will depend on the subject matter of the research. Ultimately, the grant recipient will dictate the topic of study but the Program Committee will give directional suggestions. The Program Committee will assist in identifying the datasets that best match the research subject. WPP Clients will be asked to contribute marketing, sales, and/or other data to the program and their contribution will again depend on the specifics of the research topic and how such data will fuel the research.
