Who’s Drinking Margaritas?
• The Margarita was the most popularly ordered drink in 2008, representing 18% of all mixed drink sales in the U.S. Runners up were the Martini, Rum and Coke, Vodka and Tonic, and the Cosmopolitan. (Source: Cheers On-Premise Handbook 2008) • On average, Americans consume 185,000 Margaritas per hour. (Source: Brown-Forman, 2008) • Margarita consumption peaks in the South, accounting for 34.9% of sales. Top markets include Alabama, Florida, North Carolina and Texas. (Source: Brown-Forman, 2008) • Based on sales, Atlanta, Miami, St. Louis and Nashville are among the best major metro cities for Margarita drinking. (Source: Cheers On-Premise Handbook 2008) • The U.S. is the number one tequila market—larger and more important than Mexico (note that the U.S. population is almost three times as large as Mexico’s). (Source: Cheers On-Premise Handbook 2008) These facts were provided by Casa Herradura, one of the oldest and most respected producers of tequila, founded in 1870. Located in the hear
