What is CGA?
CGA, or Consumer Generated Advertising, simply put: integrates consumers into ads. The world of advertising is shifting rapidly. More than ever, consumers have something to say about today’s brands – and their fellow audience is listening. When done right, it is a very effective and the most cost efficient way to generate brand buzz and drive consumer behavior.
Related Questions
- I am a CGA member interested in completing one or two courses only for professional development purposes. Can I enroll in SAIT degree courses?
- Do any Canadian academic institutions offer special undergraduate or graduate degrees for students in the CGA program?
- I know the CGA program is delivered online. Where can I find out about computer or software requirements?
