Cold calling
Cold calling is the process of approaching prospective customers or clients, typically via telephone, who were not expecting such an interaction. The word “cold” is used because the person receiving the call is not expecting a call or has not specifically asked to be contacted by a sales person. Cold calls can annoy the person receiving the cold call, as they are regarded as timewasting. Cold calls can also be done in person rather than over the phone. This type of cold call is also referred to as door to door. A number of advocacy groups such as PIRGs and Greenpeace use this technique to spread information and sell memberships at the same time. Within the United Kingdom, the Privacy and Electronic Communications (EC Directive) Regulations 2003 make it unlawful to transmit an automated recorded message for direct marketing purposes via a telephone, without prior consent of the subscriber.
