What was the Get a Clue campaign?
In December of 2002, JK Rowling donated to Sotheby’s auction house a card on which 93 random words from Harry Potter and the Order of the Phoenix (which was at that point unreleased and much-anticipated) were handwritten. Because TLC knew that Harry Potter fans would want to see that card, and because all proceeds from the auction were to be donated to Book Aid International, we organized a fundraiser and put out a call to action. Thanks to the incredible generosity of TLC’s wonderful readers, we collected £14,202.93 (about $24,000). And though it was not enough to win the card (we were immediately outbid), all the money we collected was given in support of literacy, and the effects of that money can be read about here. “Get a Clue,” in honor of that first drive, has become Leaky’s annual charity effort. In 2003 we sold T-shirts; more than 800 were sold, and $6,300 was donated to Book Aid as a result. We are currently planning the 2004 drive.
